Under the Wonder Seekers brand developed by the project, a network of companies will be created as a basis for science tourism and products suitable for science tourism will be developed.
"Companies always have communication, marketing and investment strategies. The SCITOUR project helps tourism companies to create a content strategy," says Project Manager Ari Laakso from the Arctic Centre.
The website was launched at the Arctic Café discussion event held in Rovaniemi in connection with Arctic Design Week, where Laakso was joined by tourism entrepreneur Antti Kurola and university teacher Anna-Emilia Haapakoski from the Institute for Tourism Research and Education.
According to Kurola, the tourism industry is now at a watershed in the direction in which it will develop after the coronavirus pandemic. Customer segments are changing. Haapakoski, for his part, pointed out in the discussion that tourism does not always have to go far. You can also get closer and get to know each other and learn better. Laakso emphasised the importance of researched information for tourism entrepreneurs.
The Wonder Seekers website, which promotes the combination of science and tourism and is aimed at customers and businesses, can be found at www.wonderseekers.com. Basic information on the project funded by the EU's Northern Periphery and Arctic programme can be found at scitour.interreg-npa.eu.
In addition to the Arctic Centre, the project involves partners from the University of the Highlands and Islands scotland, the University of Iceland and the National Museum of Greenland. The two-year project will end in September.
Project demo video on YouTube (in English)
Project Manager Ari Laakso
University of Lapland, Arctic Centre
+358 (0) 404844293